Bima Perkasa Jogja is a basketball club which recently established in Yogyakarta. Bima Perkasa officially established in 2016, and it acquired to Bimasakti Malang Club in the same year. Which then, the homebased moved and become the only one professional basketball club from Yogyakarta. The movement of homebased absolutely will bring a big revolution toward the previous club, which named as Bimasakti. So that, Bima Perkasa Jogja’s management has made a rebranding activity. However, this research is aimed to describe the rebranding strategy which be implemented by Bima Perkasa Jogja’s party. This research uses qualitative method by descriptive approach. Meanwhile, the research object is rebranding strategy of Bima Perkasa Jogja Basketball club. The research subject consists of two informants from Bima Perkasa Jogja Management and five persons from fans community of Basketball sport in Yogyakarta. And the submission data technics use a technic by deeply interview and documentation. The result of this research outlines how the rebranding strategy which be implemented by Bima Perkasa Jogja Basketball club. The rebranding process of Bima Perkasa Jogja includes of some steps, which are planning, implementation, and evaluation. Before entering those steps, Bima Perkasa made a press conference first. In its plan, Bima Perkasa only looked at the benchmark or perspective of the logo making. Then, it created the image of Bima Perkasa in implementing a tagline which be used in every season.