This research was conducted to find out how the stages of marketing communication strategies carried out by the Yogyakarta City Tourism Office in increasing the number of visitors to the Jogjavaganza event. As well as supporting factors and inhibiting factors of the Yogyakarta City Tourism Office's marketing communication strategy in increasing the number of visitors to the Jogjavaganza event. The Jogjavaganza event is a tourism promotion activity that was held for the first time. What's interesting about the event is that there are activities that bring together all tourism people through the activities in it. This study uses a descriptive qualitative method. The technique of collecting data with interviews and documentation. This research was carried out at the Yogyakarta City Tourism Office. Primary data was collected by means of interviews, while secondary data was obtained through literature studies, namely books, literature, internet, and sites that had strong relevance to the object of research. The marketing communication element applied by the Yogyakarta City Tourism Office is to increase the number of visitors to the Jogjavaganza event, namely: advertising, sales promotion, direct marketing, public relations, word of mouth marketing, and personal sales. This study found that some of the marketing communications applied by the Yogyakarta City Tourism Office were quite good when viewed from the increasing number of visitors to the Jogjavaganza event.