This research aimed to know how steps and marketing communication implementation used by Curva Sud Shop to increase consumers in 2017. Also, what kind of evaluations were taken and used by Curva Sud Shop to decrease the obstructions which were obtained by using marketing communication strategy. Curva Sud Shop is a merchandise store built by Brigata Curva Sud supporter group aimed to sustain the finance of PSS Sleman. This research used qualitative descriptive method. The data collection techniques used interview and documentation. This research was conducted at Curva Sud Shop with premier data collected with interview, whereas secondary data gained from literature review such as books, literature, online sources, and sites which have strong relevance to research object. The result of this research showed that Curva Sud Shop Marketing Communication Strategy in Increasing the Number of Consumers in 2017 had ran effectively. The elements of marketing communication strategy used are advertising, sales promotion, public relations, personal selling, and direct marketing & online marketing. The most effective strategy used by CSS in marketing communication is by using social media advertising, especially Instagram. When compared to Twitter, Instagram has a wider audience of around 70%.