| dc.contributor.advisor | NUGROHO, BAMBANG WAHYU | |
| dc.contributor.author | HARTONO, RONALDO CENDRIC PUTRA | |
| dc.date.accessioned | 2019-07-15T06:59:14Z | |
| dc.date.available | 2019-07-15T06:59:14Z | |
| dc.date.issued | 2019-03-01 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28050 | |
| dc.description | Karya tulis ini mencoba menjelaskan mengapa Indofood
dengan produk unggulan mereka yaitu Indomie menanamkan modal
mereka di Serbia. Indomie sebagai salah satu produk unggulan
Indonesia milik PT. Indofood CBP Sukses Makmur Tbk. sudah
menjadi favorit masyarakat dalam negeri sebagai produk yang paling
sering dibeli.Posisi Indomie di mancanegara juga sudah tersebar di
80 negara dan sudah membangun beberapa pabrik di luar negeri.
Indofood melihat kondisi di kawasan Eropa sebagai pasar yang
potensial. Guna mempermudah penyebaran produk Indomie hingga
pasar Eropa, diperlukan pembangunan pabrik di salah satu negara
Eropa. Serbia sebagai salah satu negara di Eropa yang mendukung
atas investasi langsung di negaranya menjadikan sebuah
pertimbangan bagi perusahaan. Dengan menggunakan konsep
Competitive Advantage milik Michael E. Porter serta 4 konsep
Stephen D. Cohen yaituMarket-Seeking, Efficiency-Seeking,
Resource-Seeking, dan Strategic Asset-Seeking, keputusan Indofood
menanamkan modal mereka di Serbia berdasarkan insentif yang di
berikan Serbia atas penanaman modal serta entry point guna
memasuki pasar Eropa sebagai tujuan awal perusahaan. | en_US |
| dc.description.abstract | This thesis tries to explain why Indofood with its leading
product Indomie, invested its capital in Serbia. Indomie as one of
Indonesia's leading product owned by PT. Indofood CBP Sukses
Makmur Tbk. is a favorite and highest purchased product
domestically. Furthermore, Indomie has also spread in 80 countries
and has several factories abroad. Indofood sees conditions in the
European region as a potential market. In order to facilitate the
distribution of Indomie products to the European market, it is
necessary to build a factory in one of the European country. Serbia
as one of the countries in Europe that supports Indofood's foreign
direct investment in its country, becomes a consideration by the
company. Using Michael E. Porter's concept of Competitive
Advantage and Stephen D. Cohen's 4 concepts namely Market-
Seeking, Efficiency-Seeking, Resource-Seeking, and Strategic Asset-
Seeking, Indofood's decision to invest their capital in Serbia was
based on incentives provided by Serbia for investment and entry
points to enter the European market as the company's initial
destination. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Foreign Direct Investment, Investment, Indomie, Indonesia,PT. Indofood CBP Sukses Makmur Tbk., Factory, Serbia, Europe | en_US |
| dc.title | EKSPANSI PERUSAHAAN MULTINASIONAL INDONESIA KE EROPA: STUDI KASUS PENANAMAN MODAL ASING LANGSUNG (FDI) PT. INDOFOOD CBP (CONSUMER BRANDED PRODUCTS) SUKSES MAKMUR Tbk. DI SERBIA PADA TAHUN 2016 | en_US |
| dc.type | Thesis
SKR
FISIP
273 | en_US |
