STRATEGI PT. JABABEKA Tbk. MENARIK INVESTOR ASING KE KAWASAN INDUSTRI KENDAL (KIK) TAHUN 2016-2018
Abstract
PT. JababekaTbk. has the vision and mission that is creating
modern independent city-based industry in Indonesia, so it
can absorb the workforce and foster a national or regional
economy. According the vision and mission that has been
nurtured over the years, the company took the role to support
the Government's plans by building industrial zones as Selfcontained
Industrial town of Kendal. The company uses
strategies that are used to perform the acceleration of
infrastructure development especially to drive foreign
investors in Kendal Industrial Park. The author uses theory
approach to strategic alliances and joint ventures to explain
and answer how strategy of PT.JababekaTbk. to drive foreign
investors in Kendal Industrial Park 2016 – 2018.