ANALISIS FAKTOR- FAKTOR YANG MEMPENGARUHI MASYARAKAT BEKASI DALAM MENABUNG DI BANK SYARIAH
Abstract
This research aims to find out whether religiousity, service, facility, financial Literacy and profit sharing influencing customers‟ decision to save money in Syariah Bank in Bekasi City and also to find out the most dominant of them This study was field research with primary data sources. The population of this research was the costumers who save money in Syariah Bank in Bekasi City. The number of the samples of this research was 103 people by using accidental sampling. The data were collected in the form of questionnaire. The data collected analyzed by using multiple linear regression analysis.The results of the research were: (1) the religiousity can influence the customers‟ decision; (2) the service can influence the customers‟ decision; (3) the facility can influence the customers‟ decision; (4) financial Literacy can influence the customers‟ decision and (5) profit sharing can influence the customers to save in Syariah Bank in Bekasi City.