In television management, the target or goal in a job is the most important thing. Therefore, to achieve the desired target, a strategy is needed to achieve it. One way to achieve this strategy so that it runs well and smoothly can use the Hisyam Alie theory. This study aims to describe the strategy of presenting news on Lensa 44 ADiTV Yogyakarta and explain the obstacles and supporters of the strategy. The research was conducted at one of Yogyakarta's private local stations namely ADiTV, on Lensa 44 news program because the program received an award from the Regional Indonesian Broadcasting Commission of Yogyakarta for the best news program category on October 9, 2018. This research was conducted with a qualitative approach using data collection techniques in the form of observation, interview and documentation. The research subjects consisted of producers, video journalists, and editors. This research was conducted in the period from January 2018 to December 2018. The results showed that Lensa 44 ADiTV news program had carried out aspects of the strategy by looking at strengths, weaknesses, opportunities, and threats in presenting the news.