This study aims to determine the implementation of the strategy architecture in sharia sustainable marketing enterprise KPR Griya iB Hasanah products at Bank BNI Syariah Yogyakarta Branch. This type of research is qualitative descriptive research. The approach in this research that is used is a descriptive approach or conducting research that aims to describe the problems contained in the place of research and describe the facts that are then interpreted rationally so that a conclusion can be drawn later. To obtain valid data, researchers used data collection techniques using documentation and semi-structured interviews. Data credibility is done by extending observations, increasing perseverance and triangulation. Data analysis carried out by researchers using data reduction, data presentation and concluding. The results of the study show that the implementation of the strategy for the sustainable marketing enterprise (Strategy Architecture) on the Griya iB Hasanah KPR product in the Bank BNI Syariah Yogyakarta Branch has been quite effective and efficient. This can be proven by-products that are in demand by many people, and the Griya iB Hasanah KPR product is a superior product from Bank BNI Syariah.