This study aims to find out how customer implementation of relationship management along with the strategies implemented by BMT Batik Mataram in providing services to its members and what obstacles BMT Batik Mataram experienced in implementing CRM strategies. The method used in this study uses descriptive qualitative research that is by examining the data obtained in the field how BMT Batik Mataram strategy provides services to its members with the CRM method. Some CRM strategies implemented by BMT Batik Mataram are a) identifying member characteristics, b) requiring members to get acquainted with all Mataram Batik BMT managers, c) intense communication, d) doing one to one marketing, e) not discriminating service to all members of Batik Mataram BMT, f) conduct small talk or small action which aims to improve chemistry. Some obstacles faced by Mataram Batik BMT, namely: a) limited employees, b) constrained by regional languages, c) indifferent members, d) lost contact with members, e) members of financing is stalled.