PENGARUH REPUTASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH TABUNGAN HAJI
Abstract
This research aims to know the effects of reputation and service quality on costumer satisfaction with hajj saving. This research carried out quantitative method using SPSS 16 analysis. Multiple linear regression was used as the analysis method. The subject of the research was 36 costumers of hajj savings at BNI Syariah Mandiri Yogyakarta branch office selected through purposive sampling technique. The findings of the research show that reputation and service quality have a positive effect on the costumer satisfaction with hajj savings at BNI Syariah Yogyakarta branch office. This research reveals that reputation and service quality given by BNI Syariah Yogyakarta branch office is good and has meet the customers’ expectation.