TOURISM DEVELOPMENT STRATEGY TO INCREASE COMMUNITY INCOMES SURROUNDING PULANG SAWAL BEACH IN GUNUNGKIDUL REGENCY
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The purposes of this research are to determine the strengths, weaknesses, opportunities and threats of Pulang Sawal Tourism Object as well as create the best strategies in efforts to developing Pulang Sawal Tourism Object to increase community income. This research used a descriptive approach, by collecting data in the form of primary and secondary data (supporting data). The analysis technique used in this research are observation, interviews, Focus Group Discussion and documentation. The subjects on this research are managers of tourism object such as Government Tourism Office, Head of District, Head of POKDARWIS, and tourism stakeholders such as, restaurant owner, guest house manager, seller of hats and glasses, parking guards, cilok sellers, and clothes sellers. The analysis tool of this research is SWOT analysis. Based on SWOT analysis identifications of Pulang Sawal Tourism Object development strategies the results of data collected are; 1) internal factors of Pulang Sawal Tourism Object which are strengths and weaknesses that can support and inhibit the development of tourism object. 2) external factors of Pulang Sawal Tourism Object which are strengths and weaknesses that can support and inhibit the development of tourism object. 3) the best strategy can be executed by Pulang Sawal Tourism Object which is SO strategy (Strengths and Opportunities).