This research aims at finding out the strategy of marketing implemented on the murabahah financing product in BMT Barokah Padi Melati Yogyakarta and finding out the implementation of basic principles of sharia marketing on the murabahah financing product in BMT Barokah Padi Melati Yogyakarta. This research was field research with descriptive qualitative method by direct observation, interview, and documentation. The subject of the research was the marketing division of BMT Barokah Padi Melati Yogyakarta. Meanwhile, the data source used were primary and secondary data. The data validity technique was tested by triangulation. The result of the research shows that firstly, the marketing strategy used by BMT Barokah Padi Melati Yogyakarta is mix marketing. Secondly, BMT Barokah Padi Melati Yogyakarta from the aspects of theistic, ethics, realistic and humanistic in its marketing has already implemented almost all basic principles of a good sharia marketing, even though there are still some aspects that lack and need to improve such as the aspect of realistic.