The title of this study is “The Positioning Strategy of Rakosa Female Radio 105.3 FM Jogja to Obtaining the Target Audience from the Group of Housewives”. These are empirical and theoretical backgrounds of this study. In the empirical level, Rakosa Female Radio 105.3 FM Jogja sets the group of housewives as the biggest target audience (35%). Meanwhile, at the theorical level, there are not many studies have raised the theme of radio positioning to obtaining target audiences from women, especially housewives. Therefore, the research question proposed in this study is "How is the positioning strategy of Rakosa Female Radio 105.3 FM Jogja to obtaining target audiences among housewives?" The theoretical framework used in this study include the concepts of segmentation, targeting, positioning, formatting, and programming (STPFP) and the concept of radio listeners as the audience. This study uses a type of qualitative descriptive research. The research data was collected using observation, interview, and documentation techniques. Data analysis was performed using the Interactive Model data analysis technique. The results of this study indicate that the positioning strategy of Rakosa Female Radio 105.3 FM Jogja to obtaining target audiences from the group of housewives was carried out in 2 (two) ways, that is: (i) managerial activities of planning, implementation and evaluation based on research, and (ii) the determination of STPFP, where in the segmentation aspect, an assessment (and mapping) is carried out to audience from among housewives based on demographic, geographic, geodemographic and psychographic categories; in the aspect of targeting, an assessment to audiences from the group of housewives is conducted; in the positioning aspect, it is carried out with a pattern of mind awareness from the housewives; in the aspect of the format, a format for the program targeting audiences from the group of housewives was prepared; and on the programming aspect, an event program was arranged that connected audiences from the group of housewives.