EFFECTIVENESS AND GROUP COMMUNICATION NETWORK
Abstract
Study on Effectiveness and Group Communication Networks aims to understand the
interrelationships effectiveness of communication with the communication network
that is formed in the empowerment of farmer communities in the Lestari Makmur
mushroom farmer groups in Argorejo Village, Sedayu District, Bantul Regency. This
study use a qualitative-interpretive approach the case study method. The case study
is a comprehensive description and explanation of the various aspects of an
individual, a group, an organization (community), a program or a social situation
(Mulyana, 2001: 201). The case studies are used when the phenomenon to be
studied concerning the question how or why. Yin (2005: 9) illustrates the use of each
of the research questions in the different studies. The case studies are used if little
opportunity to control events were investigated and focused his research on
contemporary phenomena. The results showed that, in particular a group
communication for decision making in a mushroom farmer groups could form a
communication network star, Y, triangle or a chain, with a tendency to farmer groups
as a decision maker. Effective communication related to the communication network
that is formed in the communication process. Each the problems solving in the group,
has its own communications network so that the communication process runs
effectively.