| dc.contributor.advisor | RIMIYATI, HASNAH | |
| dc.contributor.author | BAGAS F, ADITYA | |
| dc.date.accessioned | 2019-10-23T06:09:09Z | |
| dc.date.available | 2019-10-23T06:09:09Z | |
| dc.date.issued | 2019-10-14 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29966 | |
| dc.description | This study aims to analyze the effect of brand image, price perception, and
product quality simultaneously on purchasing decisions, brand image on
purchasing decisions, price perceptions of purchasing decisions, and product
quality on purchasing decisions.
The subject of this research is active S1 students in the Special Region of
Yogyakarta who have made purchases and used iphone products for a minimum
of 1 year with a sample of 100 respondents with a purposive sampling technique
with SPSS 25.0 for Windows Software.
The results of this study indicate that brand image, price perception, and
product quality simultaneously have a positive and significant effect on
purchasing decisions, brand image has a positive and significant effect on
purchasing decisions, price perception has a positive and significant effect on
purchasing decisions, and product quality has a positive and significant impact on
purchasing decisions. | en_US |
| dc.description.abstract | This study aims to analyze the effect of brand image, price perception, and
product quality simultaneously on purchasing decisions, brand image on
purchasing decisions, price perceptions of purchasing decisions, and product
quality on purchasing decisions.
The subject of this research is active S1 students in the Special Region of
Yogyakarta who have made purchases and used iphone products for a minimum
of 1 year with a sample of 100 respondents with a purposive sampling technique
with SPSS 25.0 for Windows Software.
The results of this study indicate that brand image, price perception, and
product quality simultaneously have a positive and significant effect on
purchasing decisions, brand image has a positive and significant effect on
purchasing decisions, price perception has a positive and significant effect on
purchasing decisions, and product quality has a positive and significant impact on
purchasing decisions. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Brand Image, Price Perception, Product Quality and Purchasing Decisions | en_US |
| dc.title | ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK IPHONE (STUDI PADA MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA) | en_US |
| dc.type | Thesis
SKR
679 | en_US |
