| dc.contributor.advisor | WIBOWO, SUTRISNO | |
| dc.contributor.author | SAFIRA, CELINE INDAH | |
| dc.date.accessioned | 2019-10-23T06:14:59Z | |
| dc.date.available | 2019-10-23T06:14:59Z | |
| dc.date.issued | 2019-10-14 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29968 | |
| dc.description | This research aims to analyze the effect of price perception, service quality and ease of repurchase intention with customer satisfaction as an intervening variable on the Traveloka e-commerce site. The subjects in this study were all students of Muhammadiyah University of Yogyakarta who had made a minimum purchase of 1 time on the Traveloka e-commerce site.
This research was conducted with a total sample of 166 respondents determined by sampling techniques using non-probability sampling techniques with purposive sampling method and distributing questionnaires to respondents using Google Forms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS 22 application program.
Based on the analysis results obtained that the perception of price, service quality and convenience has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on repurchase intention, then the perception of price, service quality and convenience has a positive and significant effect on repurchase intention. Also, the variable of customer satisfaction is able to mediate the relationship between price perception, service quality and ease of repurchase intention. | en_US |
| dc.description.abstract | This research aims to analyze the effect of price perception, service quality and ease of repurchase intention with customer satisfaction as an intervening variable on the Traveloka e-commerce site. The subjects in this study were all students of Muhammadiyah University of Yogyakarta who had made a minimum purchase of 1 time on the Traveloka e-commerce site.
This research was conducted with a total sample of 166 respondents determined by sampling techniques using non-probability sampling techniques with purposive sampling method and distributing questionnaires to respondents using Google Forms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS 22 application program.
Based on the analysis results obtained that the perception of price, service quality and convenience has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on repurchase intention, then the perception of price, service quality and convenience has a positive and significant effect on repurchase intention. Also, the variable of customer satisfaction is able to mediate the relationship between price perception, service quality and ease of repurchase intention. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Price Perception, Service Quality, Ease, Consumer Satisfaction, Repurchase Intention. | en_US |
| dc.title | ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN KEMUDAHAN TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SITUS E-COMMERCE TRAVELOKA | en_US |
| dc.type | Thesis
SKR
678 | en_US |
