The development of technology in the world today is growing rapidly. The rapid development of technology affects the process of advancing a business marketing. One of the technological developments in the marketing process is Digital marketing. Digital marketing (Digital Marketing) is an attempt to market a product using internet media to win a competition to attract consumers and potential customers efficiently. Many ways must be learned to do digital marketing (Digital Marketing) so that digital marketing can be done efficiently and not to harm a business owner who will implement digital marketing. The lack of general knowledge of digital marketing and the minimum amount of material and android applications that discuss digital marketing that can be accessed online or offline is one of the causes of A lack of understanding of someone who will develop a business venture. Therefore the authors submit a thesis with the title "THE MEASUREMENT OF DIGITAL MARKETING UNDERSTANDING THROUGH MOBILE LEARNING" so that it can be used to study digital marketing material (digital marketing) and to improve understanding of digital marketing learning using mobile learning. The method used to make this thesis is the Gamma Feedback Learning Model (GFLM) a method with the Computer Assisted Instruction (CAI) model stored on the Learning Management System (LMS). Based on the test results, this can be concluded that the research can help improving student understanding by the aspects that have been measured in this study