With the rapid development of technology as it is now, it requires individuals to adapt and develop themselves. This is also supported by the development of ways of communicating. In the past before social media has been found, communicating required someone to meet face to face. Social media makes it easy for users to interact with a wider and faster range. Instagram is one of the most social media users, especially in Indonesia. Personal branding on Instagram is a new and unique thing to be examined. Where is a phenomenon someone with certain expertise and strengths can have many followers and is liked by many people. The @dianrockmad Instagram account is an account that has a unique personal branding. Where all the Instagram feeds and instastory posts have a distinctive visual appearance, be it from the color tone, wardrobe model color selection, photo objects, and much more. In addition, tcaption on the @dianrockmad Instagram feeds is also wrapped in an informative and continuous way with its visual appearance. This is an advantage of @dianrockmad account compared to other content creator accounts, coupled with the way Bayu as the owner of @dianrockmad account responds to his followers' responses both in the comments column and through Instagram direct messages. So it indirectly increases the interaction between Bayu and his followers. The @dianrockmad Instagram account also positions itself as a content creator instead of a photographer, which means @dianrockmad will create content about photography, both for personal content and content for brands / clients.