ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MASYARAKAT NON-MUSLIM UNTUK MENJADI NASABAH DI BANK SYARIAH
Abstract
This study aims to determine the Factors that Influence the Decision of
Non-Muslim Communities to Become Customers at Syariah Banks in the Ngablak,
Magelang, Central Java. Whether the profit-sharing factors, service quality, and
location simultaneously influence the decision of non-Muslim communities to
become customers in Islamic Banks. And Which Factors Are Most Dominant
Influence Non-Muslim Community Decisions to Become Customers in Islamic
Banks. This research is a type of associative quantitative research; the source of
data is primary data. Subjects in the study were non-Muslim communities who
were customers of Islamic banks in the Ngablak, Magelang, Central Java. In this
study, a sample of 100 respondents was selected using non-probability sampling
techniques by purposive sampling. The analytical tool used is the IMB SPSS 22
with multiple linear regression methods. Based on the analysis, obtained that the
profit-sharing variables, service quality, and location variables partially have a
positive and significant influence on the decision of non-Muslim communities to
become customers in Islamic banks. Simultaneously the variable of profit sharing,
service quality, and location have a positive and significant effect on the decision
of non-Muslim communities to become customers in Islamic banks. From the
analysis that has obtained, the most dominant result is the service quality variable.
Respondents chose service quality because of the adequate quality of service
provided by Islamic banks. It gives an interest in the decision of non-Muslim
communities to become customers in Islamic banks