This paper aims to explain how political marketing Prabowo Subianto and Sandiaga Salahuddin Uno in the 2019 presidential election. The type of research used is a qualitative approach. Data collection methods use in-depth interview techniques (In- Dept Interview) and elite interviews (Elite Interview), as well as documentation. From the results of existing research it is known that political marketing is one of the most important analytical instruments for the Prabowo-Sandiaga couple in political contestation in the 2019 presidential election which is increasingly massive and competitive, a series of stages of political marketing carried out by the BPN (National Winning Agency) Prabowo-Sandiaga, such as:: Segmentation, Targeting, Positioning, Political Marketing Campaign Strategies. Prabowo-Sandiaga is known to have several political segmentations, namely: Regional Segmentation (Based on Map of Political Strength), Young Voter Segmentation (Millennial), Women's Segmentation (Emak), Segmentation of Humanity (Islamic Community), which will then be given a Target Marketing Focus with use the Full Market Coverage pattern, namely with Prabowo-Sandiaga serving and meeting all the needs and desires of each existing segmentation. Prabowo-Sandiaga comes with the determination of Positioning (Product and Political Image) on major issues and problems, such as: Welfare, Justice, Prosperity. The conditions of prosperity, fairness, and prosperity both in the fields of Economy, Education, Health, Culture and Environment, as well as Politics, Law, and Defense and Security. Comes with the slogan "Fair Indonesia & Prosperous". The positioning strategy pattern used by the Rationalization Strategy is building the rationality of the voters (constituents). Political marketing campaign strategies by covering the whole way such as Push Political Marketing, Pull Political Marketing, Pass Political Marketing