Korean wave is a term for the spread of Korean pop culture globally in various countries in the world. Korean wave is essentially a Korean fever phenomenon that is spread through Korean Pop Culture. The amount of information related to Kpop on Instagram makes a Kpop lovers more consumptive. This study aims to analyze the influence of Korean Wave Exposure ‘Kpop’ in Social Media Instagram @Army_Indonesiaa and Lifestyle Against Consumptive Behavior of Kpop Lovers community Army BTS Yogyakarta. This type of research is quantitative descriptive, data collection methods using questionnaires, document studies, and interviews. Respondents in this research numbered 175 members of Army BTS Yogyakarta community. The data obtained is then processed and analyzed using multiple regression. Based on research results, Kpop exposure in Instagram account @army_indonesiaa and lifestyle have a positive and significant relationship. Based on research conducted, shows the results that exposure of Kpop in Instagram and lifestyle affect consumptive behavior by 41.2% and the remaining 58.8% is influenced by other variables not used in this research