This thesis analyzes efforts to save seafood to increase exports of Indonesian shrimp to the European Union 2014-2018. This research attempts to describe the efforts from seafood savers to increase shrimp exports to the European Union and continue to campaign for responsible and environmentally friendly fisheries. Researchers use advocacy model and the concept of non-governmental organizations (NGOs) to explain how seafood savers efforts in helping shrimp industry to make their products can be marketed and accepted in international markets.