| dc.contributor.advisor | | |
| dc.contributor.author | NOVIANTY, ANNISA RIZKIA | |
| dc.date.accessioned | 2020-03-09T04:03:09Z | |
| dc.date.available | 2020-03-09T04:03:09Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/32445 | |
| dc.description | This research present the analysis and qualitative description of the promotion strategy of sports event named the Rinjani 100, which was conducted by FOneSport Indonesia in 2018. The method in this research is a descriptive qualitative because this research illustrates and interprets everything that related to the problem that researched the research object. Moreover, the research object is the sporting event named Rinjani 100, which was held in Rinjani mountain, Lombok, West Nusa Tenggara in 2018.
This research showed that the sports event promotion strategy of the Rinjani 100 event conducted by FOneSport Indonesia already succeed in their brand awareness development through social media Instagram. However, FOneSport Indonesia did not yet have great social media management, such as maintaining specific content, budgeting, social media team and optimizing their Instagram business tools to maximize their branding performance. | en_US |
| dc.description.abstract | Penelitian ini adalah analisis dan deskripsi kualitatif startegi promosi event olahraga bernama Rinjani 100 yang diselenggarakan oleh FOneSport Indonesia tahun 2018. Metode penelitian yang digunakan dalam penelitian ini adalah deskripstif kualitatif, karena penelitian ini menggambarkan dan menginterpretasikan segala hal yang berkaitan dengan masalah yang diteliti pada objek penelitian. Objek penelitian sendiri adalah event olahraga bernama Rinjani 100 yang diselanggarakan di gunung Rinjani, Lombok, Nusa Tenggara Barat.
Penelitian ini menemukan bahwa strategi promosi event olahraga yang bernama Rinjani 100 yang diselenggarakan oleh FOneSport Indonesia ini sudah berhasil dalam membangun brand awareness sosial media isntagram mereka. Namun, FOneSport Indonesia masih belum memiliki manajemen social media yang baik, seperti, maintenance, budgeting, membuat divisi sosial media khusus, dan mengoptimalkan instagram bisnis mereka untuk memaksimalkan performa branding yang mereka lakukan. | en_US |
| dc.publisher | FISIP UMY | en_US |
| dc.subject | PROMOTION STARTEGY | en_US |
| dc.subject | SPORT EVENT | en_US |
| dc.subject | INSTAGRAM | en_US |
| dc.subject | STATEGI PROMOSI | en_US |
| dc.subject | EVENT OLAHRAGA | en_US |
| dc.title | STRATEGI PROMOSI EVENT RINJANI 100 TAHUN 2018 MELALUI MEDIA SOSIAL INSTAGRAM | en_US |
| dc.type | Thesis SKR FISIP 813 | en_US |
