| dc.contributor.advisor | HERMAWAN, AHMAD | |
| dc.contributor.author | PUTRI, RETNO DWI | |
| dc.date.accessioned | 2020-10-16T01:58:06Z | |
| dc.date.available | 2020-10-16T01:58:06Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/35631 | |
| dc.description | This study aims to determine the communication strategy of Masyarakat Peduli Media (MPM)
in optimizing literacy on television media. Also,this study aims to find out the form of activities
carried out by MPM in optimizing literacy on television media. This research uses the type of
field research with descriptive research methods through a qualitative approach. Data
collections was done by interview, observation,and documentation. The results of this study
indicate the existence of a Masyarakat Peduli Media (MPM) communication strategy
regarding literacy on television media that is applied to the community, it is proven that MPM
provides assistance to the community, especially among housewives. The method of activities
carried out by MPM is the Forum Group Discussion (FGD),seminars and workshops. In MPM
activities, the community not only accepts theories but also practices, so people understand
how television broadcasts are produced. | en_US |
| dc.description.abstract | This study aims to determine the communication strategy of Masyarakat Peduli Media (MPM)
in optimizing literacy on television media. Also,this study aims to find out the form of activities
carried out by MPM in optimizing literacy on television media. This research uses the type of
field research with descriptive research methods through a qualitative approach. Data
collections was done by interview, observation,and documentation. The results of this study
indicate the existence of a Masyarakat Peduli Media (MPM) communication strategy
regarding literacy on television media that is applied to the community, it is proven that MPM
provides assistance to the community, especially among housewives. The method of activities
carried out by MPM is the Forum Group Discussion (FGD),seminars and workshops. In MPM
activities, the community not only accepts theories but also practices, so people understand
how television broadcasts are produced. | en_US |
| dc.publisher | FAI UMY | en_US |
| dc.subject | COMMUNICATION STRATEGIES | en_US |
| dc.subject | MEDIA LITERACY | en_US |
| dc.subject | TELEVISION | en_US |
| dc.title | STRATEGI KOMUNIKASI MASYARAKAT PEDULI MEDIA (MPM) DALAM MENGOPTIMALKAN PROGRAM LITERASI MEDIA TELEVISI | en_US |
| dc.type | Thesis | en_US |
