The research is conducted to examine the heritage images influence models, destination images, experiential quality in influencing the behavioral intentions of tourists in Kuta Mandalika beach Lombok. Kuta Mandalika Lombok beach is the object of this research, while the subjects of the study are foreign tourists. The Sampling is done by purposive sampling technique. The number of samples in this study were 133 respondents. The data analysis is using Structural Equation Modeling with AMOS as an analysis tool. The result of the research indicated the positive effect of heritage image toward the experiential quality, positive effect of destination image toward the experiential quality and positive effect of experiential quality toward the revisit intentions and intention to recommend