The objective of this research is to study the implementation of the strategic management of the quality improvement of Muhammadiyah educational institutions in SMP Al-Mujahidin and SMP Muhammadiyah Semin Gunungkidul Regency and to find out the formulation of alternative strategic management of Muhammadiyah educational institutions in improving school quality in Gunungkidul Regency. The research type was qualitative case study. The data were directly collected from the field from the observation results, interview, and documentation on two Muhammadiyah educational institutions namely SMP Al- Mujahidin and SMP Muhammadiyah Semin. The data analysis technique used Miles and Huberman with the stages of data reduction, data presentation, and conclusion drawing. The research results show that the implementation of the strategic management conducted by SMP Muhammadiyah Al-Mujahidin and SMP Muhammadiyah Semin is by involving all stakeholders. The schools formulate the school's vision and mission first by considering both internal and external factors of the school environment. It is continued by formulating the goals and the target of school qualrty followed by determining strategies that will be taken by the school for realizing all targets of the agreed quality. The implementation of the strategy taken by SMP Muhammadiyah Al-Mujahidin and SMP Muhammadiyah Semin in improving the school quality is by describing and implementing all strategies formulated in the form of programmed and measurable activities. The implementation technique is given to each activity coordinator having continuous coordination with the headmaster. Meanwhile, the strategy evaluation applied by SMP Muhammadiyah Al-Mujahidin and SMP Muhammadiyah Semin is through both formal and informal meetings. Formal meeting is held regularly with vice headmaster, particular division, or even with all school members. Then, informal meeting is usually held during break time or gathering time to discuss necessary issues. As an addition, intensive communication and regular control by activity coordinator are also taken.