HALAL AND TAYYIB IS THE NEW LIFE STYLE OF FOOD CONSUMPTION IN ACHIEVING SUSTAINABLE DEVELOPMENT GOALS
Pandemic Covid-19 has changed the lifestyle of people including in consuming food. Before pandemic, people do not pay attention to the food consumed whether it is halal and good or not. In Pandemic, the demand for halal food products and vitamins has increased. The community is increasingly aware of the importance of the lifestyle of halal and tayyib consumption, prioritizing basic needs, and reducing secondary and tertiary needs. The substance of sharia maqashid is maslahah (goodness), where during this pandemic life protection is a priority. Islamic sharia emphasizes the benefits of every economic activity. Allah gives breadth and convenience in the consumption of halal food and forbids any food that has harmful and mudharat. This paper explains the system of Islamic consumption behavior to achieve maximum satisfaction (utility) through the choice of halal and tayyib foods. Halal and tayyib are the basic principles of Islamic behavior in consuming food. The maximum utility of Islamic consumption will be achieved if the consumer limits the budget on the choice of halal and tayyib goods and provides the greatest benefit. Halal and tayyib will support the sustainable development goals in health and well-being.