| dc.contributor.advisor | FATMAWATI, INDAH | |
| dc.contributor.author | K, UJANG MUHAMMAD | |
| dc.date.accessioned | 2016-11-02T03:32:42Z | |
| dc.date.available | 2016-11-02T03:32:42Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/5712 | |
| dc.description | This research aims to analyze the effect of experiential marketing towards the tourists’ decision process to revisit the tourism object of Kaligua Agrotourism. The object of this research was Kaligua Agrotourism, Pandansari Village, Paguyangan District, Brebes Regency, Central Java, while the subject is the tourists or visitors of Kaligua Agrotourism. The sample taking was conducted by purposive sampling. The data analysis was done by using analysis of multiple linear regression. Before analyzing the data, the test of instrument quality was conducted, consisting validity test and reliability test.
The analysis result which was done shows that sense has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Feel has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Think has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Act has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Relate has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism | en_US |
| dc.description.abstract | This research aims to analyze the effect of experiential marketing towards the tourists’ decision process to revisit the tourism object of Kaligua Agrotourism. The object of this research was Kaligua Agrotourism, Pandansari Village, Paguyangan District, Brebes Regency, Central Java, while the subject is the tourists or visitors of Kaligua Agrotourism. The sample taking was conducted by purposive sampling. The data analysis was done by using analysis of multiple linear regression. Before analyzing the data, the test of instrument quality was conducted, consisting validity test and reliability test.
The analysis result which was done shows that sense has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Feel has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Think has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Act has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism. Relate has positive and significant impact towards the tourists’ decision to visit tourism object of Kaligua Agrotourism | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | EXPERIENTIAL MARKETING | en_US |
| dc.subject | DECISION TO VISIT TOURISM OBJECT | en_US |
| dc.title | PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI KEMBALI OBJEK AGROWISATA KALIGUA | en_US |
| dc.title.alternative | THE EFFECT OF EXPERIENTIAL MARKETING TOWARDS TOURISTS’ DECISION TO REVISIT THE TOURISM OBJECT OF KALIGUA AGROTOURISM | en_US |
| dc.type | Thesis
SKR
FE
486 | en_US |
