MANAJEMEN KRISIS PT. ANGKASA PURA I CABANG BANDAR UDARA INTERNASIONAL ADISUTJIPTO YOGYAKARTA DALAM MENGATASI ABU KELUD (Studi Deskriptif Manajemen Krisis PT. Angkasa Pura I Bandar Udara Internasional Adisutjipto Yogyakarta dalam Mengatasi Bencana Abu Vulkanik Gunung Kelud Pada Februari 2014)
Abstract
Crisis management is a crisis planning that is needed by a company. PT. Angkasa Pura I Branch of Adisutjipto International Airport of Yogyakarta is an airport management company that adopt crisis management to overcome the issue of the eruption of Kelud Mountain in Februari 2014.
This research shows three aspects that focus on the strategy models of crisis management of PT. Angkasa Pura I Branch of Adisutjipto International Airport of Yogyakarta. They are planning strategy, communication and action strategy, and the evaluation. The perpose of this research is to know how crisis management of PT. Angkasa Pura I Branch of Adisutjipto International Airport of Yogyakarta in overcoming the eruption of Kelud Mountain. The research method uses descriptive-qualitative. The technique of data collection is done by interview and literatur studies. The data analysis uses qualitative data model.
The result of this research is showing that PT. Angkasa Pura I Branch of Adisutjipto International Airport of Yogyakarta was adopting crisis management concept by Cutlip, Center and Broom started from the problem identification, program planning, take the action, communication and evaluation. The company also uses Adaptive Strategy concept. By those strategies PT. Angkasa Pura I Branch of Adisutjipto International Airport of Yogyakarta is able to solve crisis toward the eruption of Kelud Mountain successfully without the continuing problem.