This research aims to determine the effect of marketing mix,socil-culture and psychology on customer judgment which is customer judgment satisfaction as dependent variables in the Rejowinangun traditional market in Magelang city. Data in this research was a primary data, which is a numeral data. Data was obtained from a questionnaire that was given to seller in Rejowinangun traditional market. Sampling method in this research using qouta sampling with total sample of 100 sellers. Data analysis method using multiple linear regression, The result of this research showed that marketing-mix has a positive and significant impact on customer judgment (0,000 < 0,05), social-culture has a positive and significant impact on customer judgment (0,000 < 0,05), psychology has a positive and significant impact on customer loyalty (0,033 < 0,05). The result from coefficient determination is 65,6%, that mean if consumers judgment is definable or explainable from marketing-mix, social-culture and psychology in 65,6%. And then 34,4% is remaining from other factor outside in this research.