PERSUASIVE COMMUNICATION IN PREACHING (Case Study Abdullah Gymnastiar and Ja'far Umar Thalib)
HAPSARI, TWEDIANA BUDI
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Preaching is a persuasive communication , aimed at achieving the goals of strengthening or changing the receivers attitude and believe, and motivating the receiver to do something. To achieve those goals , its necessary to look at the factors that influence the persuasive communication such as : the characteristic of communicator, message, the use of medium and the learning pattern to the audience. Changes of belief, attitude and behavior of the receiver also become variables that require consideration. This study is based on the theoretical model, namely the Rhetorical sensitivity theory from Donald Darnell and Wayne Brockride , about three basic types of communicators: noble figures: Abdullah Gymnastiar and Ja'far Umar Thalib, who are found to having the characterictics of rhetorical sensitives and noble selves respestively.