This research is to analyze the influence of the AIDA model towards Purchase Decision of product in TrueView Advertisement on YouTube. The subjects of the research is the students of Muhammadiyah University of Yogyakarta. The data is take by 140 respondents which chosen by purposive samping methods. tools of analysis by double linear regression and hypothesis testing using validity test, reliability test, F test, t test and coefficient of determination test. The result of the research is (1) Attention, Interest, Desire, and Action is effect by simultanously positive and significant towards Purchase Decision product in TrueView Advertisement on YouTube. (2) Attention is positive and significant towards Purchase Decision product in TrueView Advertisement on YouTube. (3) Interest is positive and significant towards Purchase Decision product in TrueView Advertisement on YouTube. (4) Desire is positive and not significant towards Purchase Decision product in TrueView Advertisement on YouTube. (5) Action is positive and significant towards Purchase Decision product in TrueView Advertisement on YouTube.