| dc.contributor.advisor | ANWAR, MISBAHUL | |
| dc.contributor.author | PRAKOSA, YUSUF DWI | |
| dc.date.accessioned | 2017-05-12T02:02:46Z | |
| dc.date.available | 2017-05-12T02:02:46Z | |
| dc.date.issued | 2017-04-20 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/10385 | |
| dc.description | Penelitian ini bertujuan menganalisis pengaruh kesadaran harga, inferensi
kualitas berdasarkan harga, kecenderungan menghindari risiko terhadap sikap dan
niat beli pada barang-barang gray market. Sampel penelitian adalah mahasiswa 8
Universitas di Daerah Istimewa Yogyakarta yang mengetahui perbedaan antara
barang-barang gray market dengan yang bukan barang-barang gray market. Jenis
penelitian ini adalah penelitian survei dengan membagikan kuesioner kepada 160
responden yang ditentukan dengan menggunakan metode non probability sampling
dengan jenis purposive sampling. Alat analisis menggunakan Structural Equation
Modeling dengan program AMOS 22.
Hasil analisis menunjukkan bahwa kesadaran harga berpengaruh positif
signifikan terhadap sikap. Inferensi kualitas berdasarkan harga berpengaruh negatif
signifikan terhadap sikap. Kecenderungan menghindari risiko berpengaruh negatif
signifikan terhadap sikap. Sikap berpengaruh positif signifikan terhadap niat beli.
Kesadaran harga mempunyai pengaruh positif signifikan terhadap niat beli. Inferensi
kualitas berdasarkan harga tidak mempunyai pengaruh signifikan terhadap niat beli.
Kecenderungan menghindari risiko tidak mempunyai pengaruh signifikan terhadap
niat beli. Kesadaran harga mempunyai pengaruh secara positif signifikan terhadap
niat beli melalui sikap. Inferensi kualitas berdasarkan harga tidak mempunyai
pengaruh signifikan terhadap niat beli melalui sikap. Kecenderungan menghindari
risiko tidak mempunyai pengaruh signifikan terhadap niat beli melalui sikap. | en_US |
| dc.description.abstract | This study aims to to analyze the influence of price consciousness, pricequality
inference, risk averseness to attitude and purchase intentions on goods gray
market. The study sample are students 8 University in Daerah Istimewa Yogyakarta
who know the differences between goods gray market with those who are not goods
gray market. The kind of research this is research survey by distributing the
questionnaire to 160 respondents determined by using a method of non probability of
sampling with a kind of purposive sampling. Instrument analysis using Structural
Equation Modeling with the program AMOS 22 .
Price consciousness has a significant positive effect on attitude. Price-quality
inference has a significant negative effect on attitude. Risk averseness has a
significant negative effect on attitude. Attitude have a significant positive effect on
purchase intentions. Price consciousness has a significant positive effect on purchase
intentions. Price-quality inference has no significant effect on purchase intention.
Risk averseness has no significant effect on purchasing intentions. Price
consciousness has a significant positive effect on purchase intentions through
attitude. Price-quality inference has no significant effect on purchase intentions
through attitude. Risk averseness has no significant effect on purchase intentions
through attitudes. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Price Consciousness, Price-Quality Inference, Risk Averseness , Attitude and Purchase Intentions. Kesadaran Harga, Inferensi Kualitas berdasarkan Harga, Kecenderungan Menghindari Risiko, Sikap dan Niat Beli | en_US |
| dc.title | SIKAP KONSUMEN TERHADAP BARANG-BARANG GRAY MARKET | en_US |
| dc.type | Thesis
SKR
176 | en_US |
