This study aimed to examine the effect of customer relationship marketing, customer value, and service quality on the improvement of bank customer satisfaction and the impact to the loyalty of customer. The sample of this study is the bank customer a total of 100 people, run with the software SPSS (Regression Analysis), is used to analyze the data, analysis the result show that customer relationship marketing (X1) has positive and significant with sig. (P) 0.032., customer value (X2) has positive and significant with sig. (P) 0.000 as well as dominant variable on the impact of customer satisfaction, and service quality (X3) has positive and significant with sig. (P) 0.005 on customer satisfaction (Y1). Then, customer satisfaction (X4) has positive and significant with sig. (P) 0.000 that impact on customer loyalty (Y2) improvement.