| dc.contributor.advisor | FATMAWATI, INDAH | |
| dc.contributor.author | SARI, AJENG ANTIKA | |
| dc.date.accessioned | 2017-07-24T07:39:10Z | |
| dc.date.available | 2017-07-24T07:39:10Z | |
| dc.date.issued | 2017-04-26 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/11789 | |
| dc.description | This study aims to identify the relationship between green brand awareness, Merel's image and brand trust, perceived value and the purchase intention. Data were collected through a structured questionnaire survey of 127 customers products of The Body Shop in Yogyakarta. Data were analyzed by multiple regression analysis. Test the quality of the data using validity and reliability test. Hypothesis test uses Adjusted R Square and t-test. Based on the analysis that has been done, the result that 1) awareness of positive and significant impact on purchase intentions reset, 2) the image does not affect the purchase intention reset, 3) confidence positive and significant impact on purchase intentions birthday, 4) the value of the perceived positive effect and significant impact on the purchasing intentions | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengidentifikasi hubungan antara merek hijau, kesadaran, citra merel, dan kepercayaan merek, nilai yang dirasakan dan niat beli ulang. Data dikumpulkan melalui kuesioner survei terstruktur dari 127 pelanggan produk The Body Shop di Yogyakarta. Data dianalisis berdasarkan analisis regresi berganda. Uji kualitas data menggunakan uji validitas dan uji reliabilitas. Uji hipotesis menggunakan Adjusted R Square dan Uji t. Berdasarkan analisis yang telah dilakukan, diperoleh hasil bahwa 1) kesadaran berpengaruh positif dan signifikan terhadap niat beli ulang, 2) citra tidak berpengaruh terhadap niat beli ulang, 3) kepercayaan berpengaruh positif dan signifikan terhadap niat beli ulang, 4) nilai yang dirasakan berpengaruh positif dan signifikan terhadap niat beli ulang | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Kesadaran merek, Citra Merek, Kepercayaan Merek, Nilai yang dirasakan, Niat beli ulang. brand awareness, brand image, brand trust, perceived value, the purchasing intention | en_US |
| dc.title | PENGARUH DIMENSI MEREK TERHADAP NIAT BELI ULANG | en_US |
| dc.type | Thesis
SKR
F E
454 | en_US |
