| dc.contributor.advisor | HANDAYANI, SITI DYAH | |
| dc.contributor.author | CAPRITA, SEPTILIANY JAY | |
| dc.date.accessioned | 2017-08-01T02:01:54Z | |
| dc.date.available | 2017-08-01T02:01:54Z | |
| dc.date.issued | 2017-04-19 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/12309 | |
| dc.description | This study aimed to identify the effect of Brand Awareness, Perceived Quality, Brand and Brand Loyalty Association Customer Satisfaction JNE courier services in the city of Yogyakarta. Samples taken as many as 126 respondents were selected using purposive sampling techniques of data collection. The analysis tool used is multiple linear regression analysis method and using validity, reliability test, classic assumption test, t test, F test, and the coefficient of determination. Based on the analysis that has been done shows that: (1) brand awareness, perceived quality, brand association, and brand loyalty influence simultaneously on consumer satisfaction JNE courier services. (2) The effect is not significant brand awareness to customer satisfaction JNE courier services. (3) the perception of the quality of positive and significant impact on consumer satisfaction JNE courier services. (4) the brand association and significant positive effect on customer satisfaction JNE courier services. (5) brand loyalty and significant positive effect on customer satisfaction JNE courier services. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengidentifikasi pengaruh Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek dan Loyalitas Merek Terhadap Kepuasan Konsumen jasa pengiriman barang JNE di Kota Yogyakarta. Data diambil dari sampel sebanyak 126 responden yang dipilih dengan menggunakan teknik pengumpulan data purposive sampling. Alat analisis yang digunakan adalah metode analisis regresi linier berganda dan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, serta koefisien determinasi. Berdasarkan analisis yang telah dilakukan diperoleh bahwa : (1) kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek berpengaruh secara simultan terhadap kepuasan konsumen jasa pengiriman barang JNE. (2) kesadaran merek berpengaruh tidak signifikan terhadap kepuasan konsumen jasa pengiriman barang JNE. (3) persepsi kualitas berpengaruh positif dan signifikan terhadap kepuasan konsumen jasa pengiriman barang JNE. (4) asosiasi merek berpengaruh positif dan signifikan terhadap kepuasan konsumen jasa pengiriman barang JNE. (5) loyalitas merek berpengaruh positif dan signifikan terhadap kepuasan konsumen jasa pengiriman barang JNE. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Kesadaran merek, persepsi kualitas, asosiasi merek, loyalitas merek, dan kepuasan konsumen. brand awareness, perceived quality, brand association, brand loyalty, and customer satisfaction. | en_US |
| dc.title | ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUASAN KONSUMEN JASA PENGIRIMAN BARANG | en_US |
| dc.title.alternative | ( STUDI PADA JNE DI KOTA YOGYAKARTA ) | en_US |
| dc.type | Thesis
SKR
F E
513 | en_US |
