| dc.contributor.advisor | ANWAR, MISBAHUL | |
| dc.contributor.author | FARIZI, RASHEL I | |
| dc.date.accessioned | 2017-08-02T03:33:44Z | |
| dc.date.available | 2017-08-02T03:33:44Z | |
| dc.date.issued | 2017-04-20 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/12382 | |
| dc.description | This study develops a research model to examine the relationship among e-service quality dimensions, customer satisfaction and purchase intentions. Where Students at the Muhammadiyah University of Yogyakarta as the subject, and Traveloka as object. Data from a survey of 110 online consumers were use d to test the research model. The analytical results showed that the dimensions of website design, responsiveness, trust and personalization affect customer satisfaction. Moreover, the latter in turn are significantly related to customer purchase intentions. However, the reliability dimension is not significantly related to customer satisfaction. The analytical tool used was SPSS application version 21.0 for windows.
This study developed the instrument dimensions of e-service quality by modifying the SERVQUAL model to consider online shopping context. Moreover, the results of thisstudy provide a valuable reference for managers of online stores, as well as for researchers interested in internet marketing. | en_US |
| dc.description.abstract | Penelitian ini mengembangkan model penelitian untuk menguji hubungan antara dimensi kualitas e-service, kepuasan pelanggan dan minat beli. Dimana Mahasiswa di Universitas Muhammadiyah Yogyakarta sebagai subjeknya, dan Traveloka sebagai objeknya. Data dari survei terhadap 110 konsumen online yang digunakan untuk menguji model penelitian. Hasil analisis menunjukkan bahwa dimensi desain website, kepercayaan dan personalisasi mempengaruhi kepuasan pelanggan. Selain itu, pada akhirnya berpengaruh secara signifikan terhadap dengan minat beli konsumen. Namun, dimensi keandalan tidak signifikan berhubungan dengan kepuasan konsumen. Alat analisis yang digunakan adalah aplikasi SPSS versi 21.0 untuk Windows.
Penelitian ini mengembangkan dimensi instrumen kualitas e-service telah memodifikasi model SERVQUAL untuk mempertimbangkan konteks belanja online. Selain itu, hasil ini penelitian memberikan referensi berharga bagi pengelola toko online, serta bagi para peneliti yang tertarik di internet marketing. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Kualitas e-service , Kepuasan Konsumen, dan Minat Beli. E-sercice Quality, Customer Satisfaction, and Purchase Intentions | en_US |
| dc.title | PENGARUH PERSEPSI KONSUMEN TERHADAP KUALITAS E-SERVICE PADA MINAT BELI BELANJA ONLINE MELALUI KEPUASAN DI TRAVELOKA | en_US |
| dc.type | Thesis
SKR
F E
452 | en_US |
