The purpose of this study is to analyze the effect of product quality, perception of price, and quality of service to customer satisfaction Cafe Dongeng Kopi in Yogyakarta. The sample used in this research is 100 respondents. In this research the sampling method using non-probability sampling. Data analysis method used in this research regression analysis include test of validity and reliability, multiple regression analysis, F test, t test, and coefficient of determination R2. Based on the analysis, it has been found that, (1) The quality of the product has a significant positive effect on the satisfaction of the customers of Cafe Dongeng Kopi in Yogyakarta (2) Price perception has a significant negative effect on the satisfaction of Cafe Dongeng Coffee customer in Yogyakarta (3) Customer of Cafe Dongeng Coffee in Yogyakarta