| dc.contributor.advisor | MUNAWAROH, MUNJIATI | |
| dc.contributor.author | PUTRAMANSA, NURUL | |
| dc.date.accessioned | 2017-11-07T02:35:18Z | |
| dc.date.available | 2017-11-07T02:35:18Z | |
| dc.date.issued | 2017-08-07 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/15816 | |
| dc.description | Tujuan penelitian ini adalah untuk menganalisa pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan pelanggan Cafe Dongeng Kopi di Yogyakarta. Sampel yang digunakan dalam penelitian sebanyak 100 responden. Dalam penelitian ini cara pengambilan sampel menggunakan non-probability sampling. Metode analisis data yang digunakan dalam penelitian ini analisis regresi meliputi uji validitas dan reliabilitas, analisis regresi berganda, uji F, uji t, dan koefisien determinasi R2.
Berdasarkan analisa yang telah dilakukan diperoleh bahwa, (1) Kualitas produk berpengaruh positif signifikan terhadap kepuasan pelanggan Cafe Dongeng Kopi di Yogyakarta (2) Persepsi harga berpengaruh negatif signifikan terhadap kepuasan pelanggan Cafe Dongeng Kopi di Yogyakarta (3) Kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan pelanggan Cafe Dongeng Kopi di Yogyakarta. | en_US |
| dc.description.abstract | The purpose of this study is to analyze the effect of product quality,
perception of price, and quality of service to customer satisfaction Cafe Dongeng
Kopi in Yogyakarta. The sample used in this research is 100 respondents. In this
research the sampling method using non-probability sampling. Data analysis
method used in this research regression analysis include test of validity and
reliability, multiple regression analysis, F test, t test, and coefficient of
determination R2.
Based on the analysis, it has been found that, (1) The quality of the
product has a significant positive effect on the satisfaction of the customers of
Cafe Dongeng Kopi in Yogyakarta (2) Price perception has a significant negative
effect on the satisfaction of Cafe Dongeng Coffee customer in Yogyakarta (3)
Customer of Cafe Dongeng Coffee in Yogyakarta | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Persepsi Harga | en_US |
| dc.subject | Kualitas Pelayanan dan Kepuasan Pelanggan | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN CAFE DONGENG KOPI DI YOGYAKARTA THE INFLUENCE OF PRODUCT QUALITY, PERCEPTION OF PRICE AND QUALITY OF SERVICE TO USER SATISFACTION CAFE DONGENG KOPI IN YOGYAKARTA | en_US |
| dc.type | Thesis
SKR
FE
632 | en_US |
