View Item 
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      PENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP SIKAP KONSUMEN DAN MINAT BERTRANSAKSI SECARA ONLINE DI TOKOPEDIA THE INFLUENCE OF EASE OF USE AND PERCEIVED USEFULLNESS ON CONSUMER ATTITUDES AND INTEREST IN ONLINE TRANSACTIONS IN TOKOPEDIA

      Thumbnail
      View/Open
      COVER (211.3Kb)
      HALAMAN JUDUL (330.2Kb)
      HALAMAN PENGESAHAN (158.7Kb)
      ABSTRAK (158.3Kb)
      BAB I (200.8Kb)
      BAB II (327.2Kb)
      BAB III (191.4Kb)
      BAB IV (494.8Kb)
      BAB V (105.6Kb)
      DAFTAR PUSTAKA (244.8Kb)
      NASKAH PUBLIKASI (322.9Kb)
      LAMPIRAN (481.4Kb)
      Date
      2017-07-27
      Author
      BASTIAAN, RIKO PRATAMA PUTRA
      Metadata
      Show full item record
      Abstract
      This research aims is to analyze the Effect of Ease of Use and Perception of Usefulness to Consumer Attitudes and Interests Online transactions in Tokopedia. Object in this research is Tokopedia, while subject in this research is Tokopedia’s user in Yogyakarta. This research used 125 selected samples using Non Probability Sampling technique through Purposive Sampling method with minimum criterion 17 years old, domiciled in Yogyakarta, and have done transaction online in Tokopedia. The analysis tool used is Structural Equation Modeling (SEM) which is operated using AMOS 22.0 program. Based on the analysis that has been done, the results obtained that ease of use have a positive and significant impact on consumer attitudes, perceived usefullness have a positive and significant impact on consumer attitudes, consumer attitudes have a positive and significant effect on the interest in transacting online, and perceived usefullness have positive and insignificant effect on Interest in transacting online
      URI
      http://repository.umy.ac.id/handle/123456789/15832
      Collections
      • Department of Management

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV