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dc.contributor.advisorS, SUSANTO
dc.contributor.authorBASTIAAN, RIKO PRATAMA PUTRA
dc.date.accessioned2017-11-07T03:25:04Z
dc.date.available2017-11-07T03:25:04Z
dc.date.issued2017-07-27
dc.identifier.urihttp://repository.umy.ac.id/handle/123456789/15832
dc.description.abstractThis research aims is to analyze the Effect of Ease of Use and Perception of Usefulness to Consumer Attitudes and Interests Online transactions in Tokopedia. Object in this research is Tokopedia, while subject in this research is Tokopedia’s user in Yogyakarta. This research used 125 selected samples using Non Probability Sampling technique through Purposive Sampling method with minimum criterion 17 years old, domiciled in Yogyakarta, and have done transaction online in Tokopedia. The analysis tool used is Structural Equation Modeling (SEM) which is operated using AMOS 22.0 program. Based on the analysis that has been done, the results obtained that ease of use have a positive and significant impact on consumer attitudes, perceived usefullness have a positive and significant impact on consumer attitudes, consumer attitudes have a positive and significant effect on the interest in transacting online, and perceived usefullness have positive and insignificant effect on Interest in transacting onlineen_US
dc.publisherFAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTAen_US
dc.subjectEase of Useen_US
dc.subjectPerceived Usefullnessen_US
dc.subjectConsumer Attitudesen_US
dc.subjectInterest in Transacting Onlineen_US
dc.subjectOnlineen_US
dc.subjectE-commerceen_US
dc.titlePENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP SIKAP KONSUMEN DAN MINAT BERTRANSAKSI SECARA ONLINE DI TOKOPEDIA THE INFLUENCE OF EASE OF USE AND PERCEIVED USEFULLNESS ON CONSUMER ATTITUDES AND INTEREST IN ONLINE TRANSACTIONS IN TOKOPEDIAen_US
dc.typeThesis SKR FE 560en_US


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