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      • 03. DISSERTATIONS AND THESIS
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN

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      COVER (22.87Kb)
      HALAMAN JUDUL (247.2Kb)
      HALAMAN PENGESAHAN (97.33Kb)
      ABSTRACT (109.7Kb)
      BAB I (120.3Kb)
      BAB II (160.3Kb)
      BAB III (156.4Kb)
      BAB IV (282.3Kb)
      BAB V (64.02Kb)
      DAFTAR PUSTAKA (122.1Kb)
      LAMPIRAN (287.5Kb)
      Date
      2017-12-05
      Author
      DEVA, AIMOO RIAN
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      Abstract
      The purpose of this research is to quantify and analyze the effect of “Store Atmosphere” and “Service Quality” towards the costumer satisfaction at House of Raminten Restaurant.Parameter used in this research are the costumers who have ever visited the restaurant twice or more. The process of data collection is perfomed by using non probability sampling technique, which is purposive sampling.The data is obtained through the distribution of questionnaires to 100 respondents,The research method used in this method is multiple linear regression,through the validity, reliability, F and t test . The result of this research indicates that Store Atmosphere, Tangibles, Reliability, Responsiveness, Assurance and Empathy variables Have positive and significant impact on Customer Satisfaction
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      http://repository.umy.ac.id/handle/123456789/16787
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      • Department of Management

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