PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN
Abstract
The purpose of this research is to quantify and analyze the effect of “Store Atmosphere” and
“Service Quality” towards the costumer satisfaction at House of Raminten
Restaurant.Parameter used in this research are the costumers who have ever visited the
restaurant twice or more. The process of data collection is perfomed by using non probability
sampling technique, which is purposive sampling.The data is obtained through the
distribution of questionnaires to 100 respondents,The research method used in this method is
multiple linear regression,through the validity, reliability, F and t test
.
The result of this research indicates that Store Atmosphere, Tangibles, Reliability,
Responsiveness, Assurance and Empathy variables Have positive and significant impact on
Customer Satisfaction