We already know that the competitive world of retail business in Indonesia is getting tighter, every company competing to attract customers and maintain its existence in the market. Research conducted aimed to determine the effect of store image, store atmospherics and store theatrics toward repurchase intention at The Mirota Batik Yogyakarta. This study uses multiple linear regression method. Sampling technique in this study using purposive sampling. This study used a sample of 105 respondents. The results showed that store image positive and significant influence toward repurchase intention. Store atmospherics positive and significant influence toward repurchase intention at The Mirota Batik Yogyakrata. Store theatrics positive and significant influence toward repurchase intention at The Mirota Batik Yogyakrata