The Study Aims To Analysize The Influence of brand image, price perception, and service quality on the repurchase decision film audience Cinema XXI Yogyakarta. The subject in this study was students University Muhammadiyah Yogyakarta as consumer Cinema XXI Yogyakarta . In this study, sample of 87 respondents were selected using non probably sampling metode with purposive sampling technique. Analysis tool used in this study is descriptive analysis and hypothesis testing used is F test and t test. Based on the analysis that have been made the results are the brand image, price perception and service quality positive and significantly influence Repurchase Decision.