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      • 03. DISSERTATIONS AND THESIS
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      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PAKET INDIHOME PT TELKOM DI WILAYAH BANTUL

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      COVER (101.2Kb)
      HALAMAN JUDUL (456.3Kb)
      HALAMAN PENGESAHAN (727.9Kb)
      ABSTRACT (102.7Kb)
      BAB I (141.2Kb)
      BAB II (195.7Kb)
      BAB III (182.8Kb)
      BAB IV (547.0Kb)
      BAB V (84.51Kb)
      DAFTAR PUSTAKA (104.5Kb)
      LAMPIRAN (357.7Kb)
      Date
      2018-03-28
      Author
      YOGITAMA, NARENDRA
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      Abstract
      This study aims to determine the Influence of Service Quality and Promotion on Satisfaction and Customer Loyalty of Indihome Telkom in Bantul Region. Subjects in this study are indihome package customers of PT Telkom who have subscribed at least 1 year. In this study the sample of 159 respondents selected by using purposive sampling method and analytical tool used is Structural Equation Modeling (SEM). Based on the analysis that has been done, the results obtained that the quality of service affects positively and significantly to customer satisfaction, service quality positively and significantly affect customer loyalty, promotion has no effect on customer satisfaction, promotion positively and significantly affect customer loyalty, and customer satisfaction positively and significantly affect to customer loyalty.
      URI
      http://repository.umy.ac.id/handle/123456789/19632
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      • Department of Management

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