Aka Movement is one of clothing company in the form of hardcore clothing distro in Yogyakarta. As a pioneer, in 2015, AKA MOVEMENT has faced business competition with other distro and technological developments that are more advanced. To address that, integrated marketing communications is a chosen marketing strategy for strong brand branding purposes and increased sales that impact on corporate sustainability. The purpose of this study is to identify the use of integrated marketing communications in strengthening brand and how these integrated marketing communications strategies are implemented.The study was conducted using qualitative descriptive research method with a descriptive outline the primary data from interviews and secondary data search of the observation and documentations. The results show that the use of integrated marketing communications AKA MOVEMENT in 2015 relevant and effective for the main purpose of marketing communication on brand strengthening. This strategy is done from the planning, implementation, and evaluation stage. It is found that the communications mix tool that plays a major role in the main purpose of brand strengthening is through events. The others as support for the main purpose and for increased sales.