This study aims to analyze the influence of experiential marketing to the customer’s satisfaction mediation by perceived value in Cinemaxx Gold Lippo Plaza Yogyakarta. The subject in this study was consumers of Cinemaxx Gold Lippo Plaza Yogyakarta. In this study, sample of 100 respondents were selected using purposive sampling. Analysis tool used SPSS 17 with Analysis Multivariate Regression and Path Analysis Methods. Based on the analysis that have been made the results are the experiential marketing has positive and significantly influence perceived value, perceived value has positive and significantly influence customer satisfaction, experiential marketing has positive and significantly influence customer satisfaction and perceived value is able to act as a mediator of experiential marketing relationships to customer satisfaction.