View Item 
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      PENGARUH KEAMANAN, KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI TOKOPEDIA

      Thumbnail
      View/Open
      COVER (117.7Kb)
      HALAMAN JUDUL (271.4Kb)
      HALAMAN PENGESAHAN (1.007Mb)
      ABSTRAK (38.90Kb)
      BAB I (56.13Kb)
      BAB II (92.97Kb)
      BAB III (101.6Kb)
      BAB IV (113.8Kb)
      BAB V (37.46Kb)
      DAFTAR PUSTAKA (57.23Kb)
      LAMPIRAN (283.4Kb)
      NASKAH PUBLIKASI (205.7Kb)
      Date
      2018-04-27
      Author
      KURNIAWAN, IRFAN YOGA
      Metadata
      Show full item record
      Abstract
      This study aimed to analyze the Effect of Security, Ease, and Trust on Online Purchasing in TOKOPEDIA. Objects in this study in TOKOPEDIA while the subject in this study are consumers who have bough in TOKOPEDIA. This study used 100 responden selected using Non Probabillity Sampling technique throught Purposive Sampling method with criterion of Yogyakarta society who had bought in TOKOPEDIA. In instrument testing in this study using Multipe Regression Test which operated using SPSS program. Based on the analysis that has been done, the results obtained that the security, easy and trust together have a positive and significant effect on purchasing decisions, security has a positive and significant effect on purchasing decisions, ease has a positive and significant effect on purchasing decisions and trust has a positive and significant effect on purchasing decisions .
      URI
      http://repository.umy.ac.id/handle/123456789/20710
      Collections
      • Department of Management

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV