PENGARUH COUNTRY OF ORIGIN, PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN MOTORCROSS BUATAN EROPA DI KOTA SUKABUMI
Abstract
The study aims to analysize the influence of country of origin and perceive quality on the purchase decision motorcross made in Europe in Sukabumi. The subject in this study was consumers motorcross in Sukabumi. In this study, sample of 123 respondents were selected using non probably sampling metode with purposive sampling technique. Analysis tool used in this study is descriptive analysis and hypothesis testing used is t test.
Based on the analysis that have been made the results are country of origin the significantly influence purchase decision, and perceive quality significantly influence purchase decision